Do you see Facebook ads as you scroll through your Instastory? Do you follow multiple brands on Instagram to see what they will release next? Guilty as charged here! haha All these advertisement and promoting of products combined together to create a digital marketing campaign.
A digital marketing strategy is a company’s online marketing initiative to improve interest, conversions, traffic, or revenue. The initiative is aligned with the organization’s strategic priorities and uses one or more multimedia platforms.
So, what are some of the major stages and steps in building a digital marketing campaign?
There are basically THREE major stages which are Planning, Development and Management.
Planning: target audience, goals are the campaign and campaign duration
Development: Developing a strategy, reaching the audience, target keywords
Management: Determining the success and value of the campaign
Benefits of digital campaign
You will be able to tab onto potential customer who never knew your brand existed.
By posting useful and insightful content on social media like Instagram together with some paid advertising in the mix – you’ll gain new eyes on your. content
Starting conversations with a “human” brand voice will help you develop loyalty.
The main keyword in social media will be social. Using a digital campaign is an ideal as you will be able to talk to the target audience in relatable terms, when their guard is down and they’re actually open to a casual back-and-forth.
Gather a huge amount of data about your customers by monitoring social media discussions.
Social networking is a fantastic market analysis instrument. Through diligent media surveillance, you can quickly spot your potential clients complaining about their pain points…pain points that your goods and services will be able to relieve like no other. And, as your brand’s social “street cred” rises, you can watch brand mentions and use them as ways to connect.
Integrated Marketing Communications (IMC)
The definition of Integrated Marketing Communications is straightforward; It ensures that all modes of contact and notifications are carefully linked.
Integrated Marketing Communications, or IMC, as we refer to it, means combining all promotional resources so that they operate in tandem.
One of the Ps in the advertisement mix is promotion. Promotions have their own set of networking mechanisms.
Many of these engagement mechanisms do best when used in parallel rather than individually. Their whole is greater than the number of their pieces – as long as they talk in one voice all of the time, every time.
This is strengthened as integration reaches into the simple communication methods. Such types of integration exist, including horizontal, lateral, internal, external, and data integration.
Benefits of IMC
While IMC needs a considerable amount of time, it is justified by the advantages it can offer. IMC encircles consumers and leads them through the different phases of the ordering process. The organization is consolidating its brand, developing a dialogue, and nurturing its relationship with consumers all at the same time.
IMC tends to keep messages more coherent, and therefore more reliable. Reducing market risk, which in turn shortens the search process and tends to dictate the result of brand comparisons.
Finally, IMC saves money by reducing waste in fields such as illustrations and photography, which can be exchanged and used in areas such as advertisement, exhibits, and distribution literature. Using a centralized department with all communications reduces service costs, because even though many departments are used, time is saved as workshops bring all of the agencies together – for briefings, creative discussions, operational or strategic planning. This lowers workload and, as a result, tension levels – only one of the many advantages of IMC.
There you have it, what is a digital campaign and what are the benefits. Do you think there are others benefits to this? Let me know 🙂
Till next time…..
Reena's Digital Marketing Blog 