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Digital campaigns and IMC; new ways of connecting with customers
Do you see Facebook ads as you scroll through your Instastory? Do you follow multiple brands on Instagram to see what they will release next? Guilty as charged here! haha All these advertisement and promoting of products combined together to create a digital marketing campaign. A digital marketing strategy is a company’s online marketing initiative…
loT and Big Data
Internet of Things (loT) What is loT and how does it work? IoT is described as a network for physical objects like AC to a digital clock. These objects are embedded with software, sensors and other technologies for the purpose of connecting and exchanging data with other devices and systems over the internet. Let me…
Ready to go mobile?
Today is all about Mobile Marketing! First off, let’s talk about mobile phones. I am sure almost everyone in Singapore has a mobile phone, even my grandparents has one! Based on the research below, a whopping 4.88 million Singaporeans own a smartphone. And mind you, Singapore population is 5.704 million as of 2019, that’s about…
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